For over half a day, from 4.30am to around 6.30pm on Tuesday, the third largest Cloud Service provider was down.
The problem was so bad that you couldn't even call them. Calls to the tech support line resulted in fast busy or a "Your call could not be completed" RVA message.
Intermedia blamed the problem on "an update" to their core routers. They said that the update propagated down to all the connected routers and just took their entire network down. MILLIONS of users were affected.
I'd like to offer an alternative to the identified problem; Hubris.
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If Cloud Service providers don't learn to listen and drop their pride, this is going to become a trend. Without exception every Cloud Service provider is currently suffering from a case of "our sh*t don't stink."
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Be nice. Get a sense of humor. Deal people.